Sanitec adds KOHLER to its Family of Brands
Kohler Company has been leading the way in style and innovation and improving the lives of its customers with exceptional products and services since the company was founded in 1873 in the United States. As a privately held company, Kohler Co. has been blessed with a rich history – full of challenges, successes and global growth.
On June 17, 2016, Sanitec Import Ventures Inc. and Kohler Co. formally announced its new partnership in a lavish American themed event dubbed as “Never Too Timeless.” It was Sanitec’s official launch of its Kohler line of plumbing in its brand new three storey showroom along E. Rodriguez Sr. Ave. Quezon City. Gracing the event were the Philippines’ top-rated architects, interior designers, developers and the media who were all witnesses to why Kohler is an Iconic American brand. Also present was Ms. Angel Yang, Kohler Kitchen and Bath Vice President and General Manager for Southeast Asia and Australasia. “For Kohler, we definitely need a distributor who is passionate about our products, services and history. That is why we have chosen to partner with Sanitec. We are firm in our belief that we can work together and bring our businesses to the next higher level,” said Yang when asked about the partnership with Sanitec. Mr. Jensen Go, Vice President for Sanitec Import Ventures, Inc. (SIVI), is likewise optimistic about the new partnership. “The partnership between Sanitec and Kohler is very strategic for us because our company has been known for contemporary European products. But now with Kohler, we have added a new dimension to our company’s arsenal of products allowing us to market the American transitional and traditional masterpieces that Kohler has received accolades for through the years. This is the exciting news that we have for the Filipino homebuilders. This partnership with Kohler is proof of Sanitec’s adherence to the company’s mission to Inspire Creativity and Deliver Solution,” he said.
The Wisconsin headquartered Kohler Co. is one of America’s oldest and largest privately held companies. Kohler is a global leader in the manufacture of kitchen and bath products, engines and power generation systems, cabinetry, tiles and home interiors, and an international host to award-winning hospitality and world-class golf destinations. Kohler has been consistent in setting new standards in design, craftsmanship and innovation. The brand’s reputation is rife with compelling accomplishments and bold innovations that stem from a heritage centered on living on the leading edge of design and technology.
The Bold Move by SIVI
The specialists at SIVI have chosen to put emphasis on what they believe distinguishes them from the others - Kohler’s rich tradition and craftsmanship. While Kohler has a huge selection of European styled contemporary products, the brand had its beginning in American traditional designs and Sanitec believe it is fitting that they rekindle this part of Kohler in the Philippine market. The distinct Strength, Style and Soul of Kohler cast iron for one had its beginnings in 1873 and is certainly one of Kohler’s undisputable claim to fame. It is that which you see on the Kohler lifestyles at SIVI’s newest showroom building. Through their design selection and partnership with Kohler, Sanitec Import Ventures, Inc. knows that they have once again lived up to their company tagline where you will discover complete bathroom suites and ensembles and be pleased that you can bring home everything that you see in the showcase. From Kohler’s opulent bathroom wares to the complementing mirrors and accessories down to the gorgeous porcelain floors and wall, you can be sure that your bath will be a trend setter of a living space. “We will not be surprised if other entities replicate the bold Kohler selection one can find at Sanitec. It has already received a warm reception from designers and homebuilder’s alike and it’s been barely a month since the launch,” says Mavi Co, Sanitec’s Product Manager for Kohler.